Somaliland: Zaad Service is a Successful Model of Mobile Money for the Unbanked-Report

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Innovative Inclusion: How Telesom ZAAD Brought Mobile Money to Somaliland

By: Yusuf M Hasan

Somalilandsun – Zaad Service a Mobile Money Transfer-MMT service offered by Telesom Company has been termed as a model of success of Mobile Money for the Unbanked-MMU.

This is per a report of study conducted by MMU programme courtesy of funding from the Bill &Melinda Gates Foundation, The MasterCard Foundation and Omidyar Network.

This case study details the success of Telesom ZAAD and the factors underlying this success. The objective for Telesom’s mobile money service, in the words of its CEO, has always been to bring financial inclusion to Somaliland.

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It was this vision that drove the company to offer their service to customers for free, and it has produced a number of other unique outcomes as well, which are discussed in the first section of the case study.

Download to read the full report by MMU titled ” Innovative Inclusion: How Telesom ZAAD Brought Mobile Money to Somaliland”

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